Press
KCAA Radio Interview
Streaming audio & file of Dennis Baxter's interview of the author, Alex S. Key, on Baxter in the Morning, KCAA Radio, San Bernardino, CA...
Right-click here and Save-As for downloadable MP3 version of the interview.
In the Library Reviews
Engaging, enthusiastic, and leads readers on a penetrating pilgrimage. The author's conversational writing style coupled with honesty and humor, make his points come across in a non-threatening way. Using true-life accounts to state his case, the text is fascinating and will definitely give every reader something to think about. As the pages turn, and his theories are more clearly laid out, controversial topics are introduced and explained in context. His unique ideas about women's rights, morality, and even the origin of sports will cause eyes to open wider. Although the author is clear on why he holds to a certain set of beliefs, it's apparent that he will alienate some readers. Read The Third Basic Instinct with your fists closed or with hands clapping in applause. This book definitely offers a compelling look at personal belief systems and their potential to impact the entire human race.
Goodreads: Gary Dale Reviews
I had an affinity with this book. Alex S. Key has done his homework. His book, The Third Basic Instinct, has a very powerful message delivered in a very straightforward way, citing examples from history, philosophy, popular culture, and direct sources from the Bible, Quran, etc. I found the book fascinating in that the author tackled religious farce on so many different levels but always starting from a basic point: Our third basic instinct. To Key, it is this third instinct that created religion, to explain the unknowns in the world around us.
Another very interesting part of this book was Key’s description of what he called the “Platinum Rule”, as opposed to the Golden Rule that people all over the world have been raised to know (do unto others as you would have them do unto you). In Key’s Platinum Rule, selfishness, in a long-term perspective, is actually a virtue as the benefits are in the future and tend to have positive effects on society. This is in direct opposition to short-term and short-sighted selfishness which benefits the few.
The Third Basic Instinct is quite an eye-opening book, even for guys like me who have read several similar books before. The fact that Key has used so many varied sources has served the author well to keep the book interesting--and an interesting read in my opinion tends to be a light read, no matter how heavy or serious the subject of the book is. I believe that this book has the potential to serve as a base for Key to become one of our rising stars in social commentary. I am really interested to see what he comes up with next!
